For the past few years, voice search has been changing the way search engine optimisation works, particularly the rise of the featured snippet, which appears in the highly coveted “position zero” in Google’s search engine results pages.
In 2021, at least 30% of all Internet searches will be conducted without a screen, and since 40.7% of all voice search answers come from a featured snippet, if your marketing is strong enough, you could be the one hitting that coveted spot.
This is the holy grail of modern-day SEO, as it directly answers user search queries without any need for the user to click a link. VSEO (voice search engine optimisation) can give you an enormous competitive advantage.
This trend is growing, with 62.5% of mobile searches and 34.4% of desktop searches now resulting in “zero-click search” results.
As a result more marketers will invest their resources in On-SERP SEO, which is the practice of optimising web pages with the goal of claiming as much space in Google SERPs as possible. So make sure when investing in SEO or the content of your website you keep this in mind.
(Source: Single Grain)
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