A micro-moment is “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.”
People generally make instant decisions within these four Micro-Moments – “I want to know”, “I want to go”, “I want to do”, “I want to buy”
To capitalise on these MMs, you need to be where consumers are searching for information in the moment.
Marketers must now rethink the linear marketing funnel that follows a set path: awareness, consideration and decision.
In 2021 and beyond, the customer journey will be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button.
To get the most out of micro-moments in 2021, you should:
1. Identify your consumers’ “I want to buy” moments
2. Be there in these moments of need
3. Deliver relevant content
4. Make it easy for them to make a purchase
5. Measure every moment that matters
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(Sourced: Single Grain)