Inclusive marketing works to reach a larger audience of potential buyers by looking past preconceived notions of gender, age, race, income, sexuality, language, location, and religion (among other things) to highlight common pain points and experiences and make sales.
You don’t need to cater to every possible demographic in one campaign, but your customers should be able to relate and more importantly know that their brands of choice are inclusive.
There are six principles of inclusive marketing as:
🛡Start with tone
🛡Be intentional with language
🛡Ensure Representation
🛡Consider context
🛡Avoid appropriation
🛡Counter-stereotype
Consider how we can apply the principles of inclusive marketing not only to our advertising and marketing efforts, but culture, recruitment, and onboarding processes.
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Image source: Salesforce.com
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