When marketers combine personalisation with innovative digital marketing tools and tactics, they can achieve their goals and better connect with their target audience — building loyalty over the long term.
There are a number of trends that should shape your 2022 marketing strategy and help your brand and business grow.
The first trend on the list is;
Conversational marketing isn’t about you. It’s about your buyers. It’s focused on the buyer’s goals not your company’s goals.
The days of waiting 24 hours for a reply from a brand are long gone. Consumers want a response and they want it now — on their preferred platforms, times and in a tone of voice they can relate to.
So, What Exactly Is “Conversational Marketing”?
Conversational marketing is the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers.
Conversational marketing sets out to connect via chats, text, personalised videos and emails — all with the intention of putting the individual consumer at the centre and enhancing their experience.
Turning on a new lead-gen channel that complements your existing marketing efforts. Drift have boiled it down into a simple framework called the Conversational Framework: “Engage, Understand, Recommend.”
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(Image Source: Drift)